Among the membership products in the existing market, the benefits often bulk sms service come from two directions: One is to directly increase revenue by implementing price discrimination against users by charging high membership fees; The second is to promote the overall consumption through free or low membership fees to promote the overall consumption; or to bulk sms service increase the sunk cost of users and prevent users from shifting to competition. In actual products, many systems use multiple solutions in combination, adjust them according to data, and focus on different goals at the same time.
The e-commerce members represented by focus on the bulk sms service second direction of revenue. The financial report did not mention the proportion of revenue from membership fees. Obviously, the income from membership fees is an unimportant indicator for a. Figure 2: Three members of the e-commerce industry After comparing the different focuses of member bulk sms service income, it is not difficult to find in the daily use of these products: according to the purpose of profit acquisition, there are differences in what kind of rights and interests are given to members and when they are given to members
Next, we will give members rights and interests at bulk sms service different time points to analyze the impact on their profits and explore the value of doing so. 2. Prerequisites of membership rights: high stimulation, high cost When a user obtains a membership, the platform transfers the rights or benefits to the user in advance to achieve the effect of pre-equity. This is bulk sms service actually a very good marketing strategy, focusing on open source to increase profits; compared to giving profits to users in the later stage, it has a better revenue effect but often the cost is too high. The pre-positioning strategy generally has the following methods: