This article is a product analysis report read by WeChat, which mainly includes these five points: product function structure, competitive product analysis, user analysis, user research, function analysis and optimization suggestions. This article will analyze the following aspects: Product function structure Competitive Analysis user analysis user research Functional Analysis and Optimization Summarize 01 Product function structure I divided the WeChat reading APP into five cell phone number list parts: reading, community, commercialization, personal information, and settings for functional disassembly. Figure 1-1 The brain map of WeChat reading function 02 Competitive Analysis When I was in college, I had more free time to read books.
Considering that paper books were inconvenient to carry around, I worked hard to save money to buy a Kindle. Gradually, I personally feel that the usage scenarios of the Kindle are still limited. For example, during class breaks, queuing, taking the bus or subway, if I take out the Kindle to read a book, it will inevitably be a little embarrassing. Some people may cell phone number list still think "this person is a bit contrived". , and later I used the reading APP on my mobile phone to read books to make full use of the fragmented time. Once I downloaded the "WeChat Reading" APP and wanted to explore it. I found that WeChat friends can also exchange reading ideas. When reading a certain page, you can write down your ideas and share them. You can also browse other friends' popular ideas and popular plans.
Words, I feel that the experience is great, and sometimes the ideas I wrote are liked by many people, and I feel very fulfilled. 2.1 Product positioning WeChat Reading is a reading product that provides ideas exchange for users who like to read and focuses on the social nature of acquaintances. It supports two terminal platforms, mobile phones and tablet cell phone number list computers, and now supports web version reading. Its slogan is "Let the reading not be alone", as it shows, while reading, we can write down reading ideas and share them at any time. Because WeChat reading is based on the WeChat relationship chain, WeChat friends who follow each other can see each other's reading information, such as books they are reading, reading time, reading ideas, reading summaries,