Incorporating AI can help you increase the impact of your inbound marketing strategy. With the right tools, you can dramatically increase traffic to your website, develop new qualified leads, build your customer base, and increase customer loyalty through highly targeted communications.
Use a chatbot
Perhaps the biggest impact AI will have on inbound marketing is in the closing stages. Businesses can now talk to their customers through automated AI-driven chatbots that provide customers with personalized communication without any human intervention. Also, these chatbots are available 24/7 at no additional cost and are able to interact with all customers while answering the telephone number list unique questions they ask. These capabilities cannot be provided with human resources unless you are willing to spend countless human representatives performing the same tasks.
Additionally, the responses delivered through the AI chat feature are also evolving as the system constantly updates itself by analyzing the most common questions and developing an appropriate response for each. For queries that cannot be answered by itself, the telephone number list system can show you these frequently asked questions, and you can answer these questions once so that the system will provide them to the customer every time they ask for it through the chat platform.
Leverage tools that help develop your content strategy
As mentioned above, many companies are already using AI-based tools to help them identify the subject areas that customers need most. Such tools can help you rank different topics based on how frequently they are searched, allowing you to devote your time and resources to content development, potentially increasing consumer engagement.
Additionally, AI-based SEO tools such as Alliai can automatically provide you with optimization suggestions to allow you to optimize your content to make it more search engine friendly, which can help you drive more traffic to your website and create more Many potential customers.
Personalize recommendations for your visitors
Just as a salesperson in a retail store can guide customers, you can also help customers with their online experience. In fact, with AI, you can better personalize relevant recommendations based on your visitor’s preferences, as AI can help you analyze your customers’ online behavior.
Once consumers' online shopping behavior is understood, a system can be built to provide personalized recommendations based on those insights. According to research, about 31% of the revenue generated by a well-performing website comes from targeted product recommendations. Personalized recommendations are important, and by guiding your customers to products/services that you know suit their personal tastes, you can improve sales.
AI has effectively changed the way digital marketers operate. Emphasizing data-driven decision-making while developing inbound marketing strategies has been around for a long time, but thanks to artificial intelligence alone, marketers have now found ways to personalize inbound marketing at scale.
With AI-enabled marketing channels, businesses have fully embraced the mantra of putting customer needs first. Our goal is to address customer concerns as quickly as possible, and the power of AI enables it to do so almost instantaneously, which was not possible before, at least on a large scale.
The increased adoption of AI-enabled inbound marketing technologies means that more customers will prefer a personalized online experience, and any online business aiming to survive in the future will have to adapt its digital marketing strategy around AI-powered solutions. This is the only way to maximize the potential of your business' online leads.
The impact of AI on inbound marketing has been phenomenal so far, but as technology advances in the coming years, its impact will not be greater. Businesses can now personalize interactions with each customer at scale with AI-based solutions that would not be possible in a non-AI world. Thanks to AI, inbound marketing has become more effective in generating qualified leads and has also increased conversion rates. Therefore, we can expect that more AI will be incorporated into inbound marketing in the future.
Albert Badarian guest author Holding a Ph.D. in business organization, Albert Badalyan is a business and digital marketing specialist currently working with SendSMS.Global. He has successful work experience in several startups, businesses and companies in the fields of digital marketing, e-commerce, legal, manufacturing, jewelry, WordPress, cryptocurrency, software development, and more.